THE TRUE WEIGHT OF THE FLAKE

ANXIETY & STRESS

The nemesis of dandruff, along with other skin conditons, is having an unspoken impact on anxiety and stress levels, resulting in major impacts to a sufferer’s quality of life…

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DANDRUFF INDUCED

Panic Attacks

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THE FEAR OF THE FLAKES STOPS DANDRUFF SUFFERERS

From being active

"I always have to keep checking for flakes it drives me up the walls with anxiety"

Flaking Out

Dandruff sufferers socially distance to hide their feelings and try to take back control

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Four Group
Dr Alia Ahmed Quote

We’ve known for a long time that dandruff is a complicated issue for those who suffer from it, and now we can really see that its impacts are more widespread than we originally thought. And although the stressors of anxiety and other mental health issues are widely researched, it is the first time the link between skin diseases, and people’s mental wellbeing have been looked at together, so we are looking forward to educating many more people on this subject.

Dr. Kristina Gorbatenko-Roth

Stress

50 %

of severe and moderate dandruff sufferers strongly/agree that

DANDRUFF GETS WORSE WHEN THEY ARE STRESSED

1 in 2
of dandruff sufferers get sudden FEELINGS OF PANIC.

6 in 10

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of these people think that others find it distasteful to touch them due to their skin issue.

Arrow Up

The vicious circle

Breakthrough study reveals the recurring
cycle of stress and dandruff

+ 50 %

of people feel restless that they have to be on the move

3/4

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of sufferers worry that

PEOPLE STARE AT THEIR SKIN DISEASE

Four Group
Dr Alia Ahmed Quote

Sometimes it’s forgotten that the scalp is an organ, and it’s one that is extremely responsive to stress. Once the stress axis is activated the effects can be seen in the scalp (e.g. redness, flaking, itching) and this can exacerbate existing dandruff. The impact of flakes then further stimulates the stress response and the cycle continues. This research proves that stress and anxiety management have a role to play in dandruff treatment and management, which is rarely implemented.

Dr. Alia Ahmed

Stigma